Some of our customers haven’t been actively using Universal Analytics and now they’re being told to migrate over to Google Analytics 4 (GA4) before July 1, 2023. It can be confusing and we’re receiving a lot of questions that we’ve compiled. In this blog, we’ll answer these frequently asked questions by covering the following:
We’re sending out weekly emails to our customers through May and June to ensure everyone is informed and aware. Some of you have already migrated from Universal Analytics to GA4. That’s great that you did it before the deadline!
The challenge for us is that we don’t track who has been using Universal Analytics or if you’ve moved over to GA4. So, to be on the safe side and ensure we communicate well, we’ve included all our customers in this series of informational emails. And most of the emails will be educational information on how to use GA4 well moving forward, so hopefully you will find them helpful.
If you’re not sure if you even have a Universal Analytics property, here’s how you check.
If you are/were using Universal Analytics, then you knew your Google ID as the “Tracking ID.” Now with GA4 it’s called the “Google Tag ID” which usually starts with “G-”). Here are step-by-step instructions on how to find your Google tag ID.
If you would prefer to have one of our support team members configure your website with the new Google Analytics 4, then you can submit a support ticket along with your login for your current Google Analytics account. However, if you would like to do it yourself, you can follow the instructions we provide on our help site here>>.
If you want to set up Google Tag Manager for the first time and manage tags on your website, here are the steps to set up and install Tag Manager. The article covers:
If you haven’t set up a Google Analytics account, then you haven’t been tracking your data. And, unfortunately, there’s no way to go back and collect that data. Analytics are not retroactive in this scenario.
If you are an editor or administrator of your website, there are three options to get started with GA4.
If you’re new to Analytics and ready to start collecting data on your website, you’ll need to set up your analytics data collection. Learn more here>>. This article covers how to:
If you already have Universal Analytics set up, you can add a GA4 property alongside your existing UA property. Learn more here>>. This article covers:
If you use a Content Management System-hosted website, such as WordPress or Drupal, then you can add GA4 to your CMS. Learn more here>>. This article covers:
In addition to GA4, we like to have our nonprofit website customers set up the following right away so they have data when they need it:
Here’s more information about each one.
Hotjar is a software that provides website and user feedback analytics. It offers website managers a suite of tools to understand how users are interacting with their website, identify issues, and make data-driven decisions to improve the user experience.
Some of the features of Hotjar include heatmaps, which provide a visual representation of where users are clicking and scrolling on a website, and session recordings, which record user interactions on the site, allowing website owners to see exactly how users are navigating and interacting with their website.
Hotjar also offers surveys and feedback polls that can be displayed to users to gather their opinions and insights, as well as funnel analysis tools to help website owners understand where users are dropping off in the conversion process.
Hotjar is a powerful tool for website managers looking to optimize their website's user experience and increase conversions.
Google Search Console is a free web service provided by Google that helps website managers monitor and maintain their website's presence in Google search results.
The main features of Google Search Console include:
Google Search Console is a valuable tool for website managers who want to optimize their website for search engines and ensure their website is performing as well as possible in Google search results.
Google Tag Manager is a free tool provided by Google that allows website managers and digital marketers to manage and deploy marketing tags on their website without the need for technical expertise or web development skills.
A tag is a snippet of code that is added to a website to collect data and track user behavior, such as pageviews, clicks, and form submissions. Examples of tags include Google Analytics tracking code, Facebook Pixel, AdWords Conversion Tracking, and many others.
Google Tag Manager provides a user-friendly interface that allows website owners and marketers to easily add, update, and remove tags from their website, without needing to modify the website's code directly.
Some of the key features of Google Tag Manager include:
Google Tag Manager is a powerful tool for website managers and digital marketers who want to track and analyze user behavior on their website, without needing to rely on web developers or technical experts to add and manage tags.
We trust you’ve found this information helpful. If you have more questions you’d like answered, contact us and let us know!